LOCAL SERVICE ADVERTISING
Capture high-intent local leads with Google Local Service Ads that put your business at the top of search results.
Display targeting uses banner and visual ads to build awareness and keep your brand in front of people likely to need your services.
One of Google’s newer products, LSA ads give you the benefit of capturing high intent leads on Google with the more static CPL (cost per lead) model as a lead vendor.
How It Works
Google, for specific service categories, displays a paid placement on the top of search results (above paid search, map pack, and even organic listings). Your ranking is based upon your profile details, your reviews, and your connection rate with phone calls. The better you are at getting 5 star reviews and responding/answering leads, the higher your ranking will be.
Why It Matters
LSA shows to the 3% that are ready to make a buying decision today. While it’s not the only advertising you need, it’s a great addition to your marketing mix if your business is focused heavily on lead generation. Keep in mind, this is generally something that is suited for home improvement type businesses and is limited to geography. Reach out to one of our growth specialists to see if your services are available.
Delivers high-quality, ready-to-buy leads
Your not showing up for branding sake. These searches are from customers who have already identified the need, researched solutions, and are now ready to make a buying decision. They are focused on the company they choose, so reviews, reputation, and value matters. These aren’t your tire kickers, but rather qualified buyers now just needing someone to present them with a quote.
Builds trust with the Google Guarantee badge
Google Guaranteed is another way to help your business stand out, both on LSA and otherwise. It’s part of Google’s commitment to show qualified contractors to customers who are licensed and insured, and have a track record of delivering upon their promise to their customers. If you’re focused on “doing it right the first time”, you will be happy with the results that LSA can offer.
Ensures your business is seen above competitors
Competition exists nearly everywhere and it comes down to how bad you want the customer over your competitors. Google LSA allows you to dominate a piece of the search engine, leading to an increase in market share. Since this isn’t just a “pay to play” platform, you’re excellent customer service will help seperate you from others. Reputation matters here.
How We Help
We handle the entire setup, optimization, and management of your Local Service Ads, including reporting and call tracking.
Is This Right for You?
✅ You’re a local service provider (HVAC, plumbing, solar, etc.)
✅ You want qualified, local leads
✅ You want to increase your visibility in local search
Budget Snapshot
Local Service Ads operate on a pay-per-lead basis, with typical management starting at $500–$2,500/month plus lead costs.
Ask your growth specialist to build a custom plan for you to get this service or a mix of all our creative services.