NEW MOVERS PROGRAM (DIRECT MAIL)
Welcome new residents to the neighborhood and introduce your business as the local solution they need.
The New Movers Program targets homeowners within weeks of moving into your service area, introducing your business as a trusted local solution at the exact time they’re choosing who to work with.
The New Movers Program is a direct mail campaign designed to reach individuals and families who have recently moved into your service area. By targeting these households shortly after they submit a change of address, you can connect at a time when they’re actively establishing new service relationships, making purchasing decisions, and getting to know the community.
How It Works
We use change-of-address data to identify new homeowners in your service area each month. Then we create personalized mailers—such as welcome letters, postcards, or special offers—introducing your business as a trusted local option. Your message reaches them within weeks of their move, positioning you as one of the first businesses they’ll consider for services, products, or community involvement.
Why It Matters
New movers are some of the most valuable prospects for local businesses because they’re actively looking for products and services to help them settle in. By reaching out early with a warm welcome and a helpful offer, you position your business as a trusted partner in their new community. This connection not only drives immediate response but can lead to long-term customer relationships.
Reaches customers at a key decision-making moment
New movers are actively setting up utilities, home services, and shopping for local businesses. This is the ideal time to introduce your brand.
Builds brand awareness early
Being one of the first businesses to welcome a new resident creates a positive first impression that can lead to long-term loyalty.
Drives steady new customer growth
With a consistent flow of new movers each month, the program offers a steady pipeline of fresh prospects in your area.
How We Help
We handle everything from identifying new homeowners in your service area to designing, printing, and mailing personalized welcome pieces on your behalf. Our team ensures your message arrives at just the right time—shortly after their move—so your business becomes one of the first they encounter. By managing the creative, targeting, and delivery, we make it simple for you to consistently connect with new residents and turn fresh arrivals into long-term customers.
Is This Right for You?
✅ You want a consistent stream of fresh, qualified prospects
✅ You provide products or services homeowners need shortly after moving
✅ You’re looking for a cost-effective way to grow local market share
Budget Snapshot
The New Movers Program typically runs $1,500–$2,000/month, including mail production, postage, and management.
Ask your growth specialist to build a custom plan for you to get this service or a mix of all our creative and marketing services.
WELCOME NEW CUSTOMERS.
See if new homeowners in your area is the right strategy for your business.