PRICING
How our pricing works.
Every plan is built around your goals, your markets and the size of your organization. Here's how we price, what we expect from clients, and a calculator to plan your budget.
EXAMPLE · $2M REVENUE AT 12%
$240,000 a year
$20,000 a month marketing budget
HOW OUR PRICING WORKS
Priced to your goals, not a package.
We don't publish a price list because no two plans are the same. A local service company and a multi-location group need different channels, different creative and different reporting. Here's how we put a price on it.
1 · YOUR BUDGET AND OUR FEE ARE SEPARATE
You always see where the money goes.
Your ad spend is billed separately from our management fee, so you always see exactly what goes to Google, Meta or streaming platforms and what goes to us. No hidden markups.
2 · SCOPED TO YOUR GOALS
Your plan follows your revenue target.
We start with the growth you want, work back to the leads and channels it takes, then price the work to get there.
3 · PROJECT OR MONTHLY
Start where it makes sense.
Launch with a one-time project, or keep a dedicated team working every month. Many clients do both.
4 · ONE CLEAR PROPOSAL
Everything in writing before you start.
After your first meeting, your growth specialist sends a proposal with the scope, the fee and the recommended ad budget. No surprises later.
BUILT FOR YOUR SIZE
Your first meeting fits your organization.
GROWING BUSINESSES
Win the channels closest to the sale.
We focus on the one or two channels that bring jobs fastest, usually search and your Google Business Profile, and grow from there.
MULTI-LOCATION AND REGIONAL
One brand, many markets.
Campaigns and tracking by location, shared creative, and reporting that compares markets side by side.
LARGER ORGANIZATIONS
A dedicated team that plugs into yours.
Work alongside your in-house marketing and sales, connect to your CRM, and report to leadership on revenue, not clicks.
WHAT WE EXPECT FROM OUR CLIENTS
Great marketing is a partnership.
We work best with service businesses that are ready to invest and willing to share real numbers. Here's what that looks like.
A real marketing budget
5 to 20% of revenue, depending on your industry, your current size and how fast you want to grow.
The 70/30 split
About 70% of the budget goes to paid media. About 30% covers creative, management and admin.
Fast follow-up
Answer calls and forms quickly. A lead that waits goes cold, and that's money spent for nothing.
Shared results
Tell us which leads became customers, so we can measure cost per sale, not just cost per lead.
Know your numbers
Your net profit margin and your gross margin on new business. They decide what you can afford to spend.
HOW MUCH SHOULD YOU SPEND?
Most service businesses land between 5% and 20% of revenue.
| Budget | Usually fits businesses that are... |
|---|---|
| 5 to 8% of revenue | Established, with steady referrals and modest competition, aiming to hold or grow slowly |
| 8 to 12% of revenue | Growing, in a moderately competitive market, aiming for steady growth |
| 12 to 20% of revenue | Newer or smaller, in a crowded market, entering new areas, or aiming for fast growth |
WHY 70/30?
Ads are the fuel. The 30% makes them work.
Paid media is what puts you in front of buyers, so it should be the biggest share. The other 30% pays for the strategy, creative, tracking and management that make every ad dollar count.
WHEN THE SPLIT IS OFF
- Too little in the 30%: ads run on weak pages and nobody tracks what works
- Too much in the 30%: you pay for overhead instead of customers
KNOW YOUR NUMBERS
Why growth makes more profit than you think.
NET PROFIT MARGIN
What's left after every cost
Revenue minus everything: materials, labor, rent, salaries, insurance, trucks, software. If you made $2M and kept $200K, your net margin is 10%.
GROSS MARGIN ON NEW BUSINESS
What's left from one more sale
Your overhead is already paid by the business you have. A new job only carries its direct costs, like materials, labor and commissions. If a $10,000 job costs $5,000 to deliver, that's a 50% gross margin.
The difference is where growth pays off.
At a 10% net margin, $10,000 in revenue keeps about $1,000 today. At a 50% gross margin on new business, every $10,000 in new revenue adds about $5,000 in profit before marketing. That's why the right marketing investment can grow profit faster than revenue.
One caution: if growth means hiring more people or buying another truck, count those costs in your gross margin on new business.
PLAN YOUR BUDGET
Marketing budget, cost per lead and cost per sale.
Enter your numbers. Everything updates as you type. This is a planning estimate. Your growth specialist builds the real plan with you.
YOUR MARKETING BUDGET
– a year
–
PAID MEDIA
–
CREATIVE, MANAGEMENT, ADMIN
–
New customers needed a year
–
Leads needed a year
–
Target cost per sale
–
Target cost per lead
–
WHAT GROWTH DOES TO YOUR PROFIT
| Current net profit | – |
| + Gross profit from new revenue (–) | – |
| − Added marketing investment | – |
| New net profit | – |
Simplified planning model. It treats the added budget as the investment that drives new growth and assumes your overhead is already covered by current revenue. Not financial advice.
BY SOLUTION
How each one is priced.
Your growth specialist confirms the numbers in your proposal.
| Solution | How it’s priced | Notes |
|---|---|---|
| Google Ads | Book a consultation | Strategy, keyword research, ad creation, tracking, monthly reporting |
| Local Search | Book a consultation | No long-term contract. 500 review cards included |
| Brand Amplifier | Starter, Scale or Growth | 10, 40 or 80 articles a month |
| Streaming TV | Book a consultation | Media spend included in your monthly investment |
| Creative Services | One-time projects or a monthly team | Scoped to your workload |
| Website Services | Monthly management | New builds quoted separately |
| Podcast Studio | Per session | Up to 1 hour, 3 cameras, live editing |
| Lead Reporter | Three monthly plans by lead volume | Plus one-time onboarding |
| Rhythm Ledger | Book a consultation | Custom dashboard. Requires CallRail |
Not sure what you need?
Start free. A keyword estimate for new advertisers, or an audit if you're already running ads.