ADVERTISING · BUILD VISIBILITY · DRIVE PROFITABLE REVENUE
Get in front of buyers. Know what every lead costs.
Stop paying to be seen by everyone. We put your business in front of people already looking for what you offer, then show you which ads turned into customers.
GOOGLE ADS · RESIDENTIAL SOLAR
$14.67
back for every $1 spent on ads, with our fee counted as a cost.
Managed since 2022. Their own ad leads close 3x as often as the leads they used to buy.
WHERE AD MONEY LEAKS
Most businesses can't tell you what a lead costs.
01
Paying for the wrong clicks
Broad targeting shows your ad to people who will never buy. You pay for every one of them.
02
Calls nobody counted
The phone rings, but nobody knows if it came from Google, a postcard or a referral.
03
Bought leads that don't close
Shared leads go to four competitors at once. For one client, they closed 1 in 9. Their own ad leads closed 1 in 3.
START WITH YOUR NUMBERS
What can you afford to pay for a lead?
Marketing is too important to guess. Three numbers tell you the most a lead can cost and still make you money. It's the first thing we work out with every client.
For reference: the Google Ads case studies on this site range from $18 to $79 per lead, depending on the industry. Your market will differ. A free keyword estimate shows what it looks like for you.
YOU CAN AFFORD UP TO
$240 per lead
If ads bring leads in under this, they should pay for themselves.
See what leads cost in my marketHOW CUSTOMERS FIND LOCAL BUSINESSES ON GOOGLE
One search. Four places to win the click.
Buyers look all over the page before they call. Tap each area to see how it works and which of our solutions puts you there.
1 · LOCAL SERVICES ADS
10 to 15%
of clicks, typically
- The very top of Google
- You pay per lead, not per click
- Built for high-intent searches
2 · GOOGLE SEARCH ADS
15 to 20%
of clicks, typically
- Shows above the organic listings
- You pay per click
- Turn it on and off any time
3 · GOOGLE MAP PACK
40%+
of clicks, typically. The largest share.
- A map plus the top local businesses
- Ranked on distance, relevance and reviews
- Strong for "near me" searches
4 · ORGANIC RESULTS
25 to 30%+
of clicks, typically
- Earned through SEO and website quality
- Not paid placement
- Builds visibility over time
The takeaway: buyers use more than one area. A balanced plan across all four gets you seen, trusted and called.
Click shares vary by market and search. They reflect typical behavior for local service searches.
WHAT WE'VE DONE FOR OTHERS
Real accounts. Real numbers.
Real Google Ads results from accounts we manage. Client names kept private.
Outdoor living builder
Cost per lead
−71%
2024 to 2026
Big projects, long sales cycles. We tested small, kept what paid and cut the rest.
Read the case study →
Home services · three companies
Lead volume
7.3x
more leads after switching to Rhythm
A garage floor company left another agency. We rebuilt the account around buyers and fixed tracking.
Read the case study →
Gold and silver buyer
Average cost per lead
$18
year one
One focused search campaign, aimed at people ready to sell. Leads every month.
Read the case study →
EXPERIENCE MATTERS
Marketing is too important to guess.
Our team has helped manage campaigns responsible for:
From Google Ads campaigns alone.
WHAT WE'D DO
Show up where buyers look first. Then stay in front of them.
We start with the channels closest to the sale, prove they work, then add reach. Your growth specialist picks the mix with you. Not every business needs every channel.
1 · READY TO BUY
Google Ads
Search ads, Local Services Ads, YouTube and display. Be seen first. Get chosen first.
Local Search
Win the map pack. Profile, reviews and posts. No long-term contract.
2 · RESEARCHING
Brand Amplifier
Articles that answer buyers' questions, so you show up on Google, in AI Overviews and in ChatGPT before they pick anyone.
3 · NOT LOOKING YET
Streaming TV
Big screen. Big results. Target households by interest and area on the platforms they already watch.
Social Ads · Home Shows and Events
Stay top of mind before they become a competitor's customer.
HOW YOU'LL KNOW IT'S WORKING
We count what turns into money.
Clicks and impressions are easy to report. They don't pay your bills. We track the calls, forms and texts your marketing creates, and tie them back to the ad that drove them.
Every call, form and text
Traced to the ad, keyword or post that drove it.
Cost per lead, not cost per click
Reported in plain English, every month.
One growth specialist
One person who owns your account and gives straight answers.
ADS ARE HALF THE JOB
A great ad sent to a weak page is wasted money.
Our creative team builds the landing pages, videos and graphics your ads point to. Same team, same plan, so the click turns into a call.
AN HONEST FIT CHECK
We're not right for everyone.
WE'RE A GOOD FIT IF
- You want more of the right customers, not just more clicks
- Someone will answer the phone and follow up fast
- You want straight numbers, even when they're not pretty
WE'RE NOT A FIT IF
- You need results next week with no budget to test
- You want vanity numbers to show your boss
- You'd rather not know what a lead really costs
Two free ways to start.
NEW TO ADS?
Free Keyword Estimate
How many people search for what you sell, what a click costs, a budget range and what a lead should cost. Before you spend a dollar.
Request my estimate
ALREADY RUNNING ADS?
Free Ads Audit
Find out what your spend is really earning, where it leaks and what we'd fix first.
Request my audit
Ready to talk instead? Book a free consultation or call (865) 564-9499. Pricing: project or monthly retainer.