Solutions / Advertising / Media Buying
ADVERTISING · TV, RADIO & STREAMING
TV and radio media buying in Knoxville, measured like digital.
TV, radio and connected-TV buying that reaches a mass local audience, negotiated for value and tied back to real results.
WHY IT WORKS
TV + CTV
broadcast reach with digital targeting
We negotiate the placements, produce the spots in-house and track the lift in calls, traffic and search.
WHY IT MATTERS
Broadcast, bought smarter.
Television and radio still move East Tennessee markets. They build the kind of broad awareness and trust that digital alone can't. The problem is most businesses overpay for them and never know if they worked.
We negotiate placements, build the schedule and layer in connected TV so you reach cord-cutters with the targeting of digital and the impact of the big screen. Then we tie it all back to tracking so you see the lift, not just the invoice.
WHAT'S INCLUDED
TV, radio and streaming.
TV advertising
Local broadcast and cable placements planned around your audience.
Radio advertising
Radio schedules that build reach and frequency across the market.
Connected TV (CTV)
Streaming ads targeted by household, with digital-style reporting.
Negotiation and buying
Our relationships and volume get you better placements for less.
Spot production
Broadcast-quality video and audio made in our own studio.
Reach and response reporting
Tracking that shows what the buy actually delivered.
WHO IT'S FOR
Is TV and radio right for you?
Media buying makes the most sense when:
- You are an established business ready to build broad awareness
- You compete against bigger advertisers
- You want TV or radio without overpaying
- You want traditional media held accountable
HOW IT WORKS
Negotiated and measured.
STEP 01
Plan and strategy
We define the audience, market and goal, then choose the right mix of TV, radio and CTV.
STEP 02
Negotiate and buy
We use our relationships and volume to get better placements for less.
STEP 03
Create and place
Spots produced in-house, scheduled for reach and frequency.
STEP 04
Measure the lift
We track response so you know what the buy delivered.
QUESTIONS
Media buying questions, answered.
Still have a question?Talk to a specialist on our team.
Is TV and radio still worth it?
For the right business, yes. Done well, broadcast builds trust and awareness at a scale digital struggles to match, and connected TV now adds digital-style targeting on top.
Will I be able to tell if it worked?
Yes. We set up tracking around your media so you can see the lift in calls, traffic and search, not just take it on faith.
Do you produce the commercials too?
Yes. Our in-house studio handles broadcast-quality video and audio so your message matches your brand.
What is connected TV (CTV)?
Advertising on streaming services and smart TVs. It has the impact of a TV spot with the audience targeting and measurement of digital.
WORKS BEST WITH
Streaming TV
Big-screen ads on the streaming apps your customers already watch.
Video Production
Brand films, testimonials, social video and commercials, shot in studio or on location.
Google Ads
Search, Local Services and YouTube ads that reach buyers ready to call.
Let's plan a smarter media buy.
Tell us your market and goals and we'll show you the right mix of TV, radio and streaming, and how we would measure it. Free consultation, no obligation.
Or call (865) 564-9499
Located in Knoxville. Serving clients locally and nationally.
Monday to Friday, 8:00 am to 6:00 pm ET