Case Studies / Gold and silver buyer
CASE STUDY · GOOGLE ADS · GOLD AND SILVER BUYER
A gold and silver buyer's first year: 734 leads at $18 each.
Rhythm launched and runs this client's Google Ads.
AT A GLANCE
THE SHORT VERSION
A fast start that held.
People selling gold or silver want a quick, fair offer. They call. We built one search campaign around that need in November 2025, and it has delivered every month since.
660phone calls, from ads and the website
61leads a month, on average
1 in 11clicks became a lead
THE NUMBERS
First year.
| Period | Clicks | Leads | Cost per lead |
|---|---|---|---|
| First 3 months | 1,696 | 194 | $15 |
| Latest 3 months | 2,269 | 211 | $21 |
| Full year | 7,944 | 734 | $18 |
WHAT WE DID
Simple and focused.
One campaign, aimed at people ready to sell. No wasted spend on people just checking prices.
- Calls come first. 9 in 10 leads were phone calls, so we track every one.
- Steady every month. Leads came in all 12 months, with no slow-season gaps.
- Room to grow. In the latest months we raised the budget, and leads rose with it.
LEADS BY QUARTER
Leads from Google Ads, by three-month block.
$18 a lead
A single purchase from a seller can be worth many times that.
NEXT STEPS
What could this look like for you?
STEP 1
Free ads audit or keyword estimate
Already running ads? We look at what you have. New to ads? We size your market first.
STEP 2
A plan built around your goals
We set targets in leads and jobs, not clicks.
STEP 3
Test small. Keep what pays.
New ideas get a small budget. Winners get more.
STEP 4
Clear reports every month
You see what you spend and what it brings in.
HOW WE COUNTED
A lead is a phone call or form fill that came from an ad. Map clicks, website visits and other light actions are left out. Cost per lead is ad spend only. Covers November 2025 to October 2026. Calls include calls from ads and calls from the website. Store visits and map directions are left out.
MORE PROOF
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