Case Studies / Home services · two companies
CASE STUDY · GOOGLE ADS · HOME SERVICES · TWO COMPANIES
Two home services companies. Steady leads, year after year.
Rhythm runs Google Ads and Local Services Ads for both companies.
AT A GLANCE
THE SHORT VERSION
Two companies. Same habits.
Both companies sell big outdoor projects to homeowners. Both needed a steady flow of calls at a cost they could plan around.
$119cost per lead, company two, July 2025 to October 2026
308Local Services Ads leads for company one, at $70 each
1.9%of leads need to close to break even at $5,100 a job, fee included
THE NUMBERS
By company and year.
| Company | Period | Leads | Cost per lead |
|---|---|---|---|
| One | 2022 | 1,048 | $72 |
| One | 2023 | 1,035 | $84 |
| One | 2024 | 1,104 | $77 |
| One | 2025 | 805 | $83 |
| Two | Jul 2025 to Oct 2026 | 716 | $119 |
| Total | 4,707 | $85 |
WHAT WE DID
Match the leads to the crews.
More leads is not always the goal. A booked-out crew needs fewer leads, not more. We run the ads around what each business can build.
- Company one: in 2025 the crews were booked out from April to August. We cut search spend so leads matched what they could build. Local Services Ads stayed on and brought leads at $70 each.
- Company two: in mid 2025 we added campaigns for installs and quotes. Since then, 8.5 of every 100 clicks became a lead, up from 3.7 before. Local Services Ads added 81 more leads.
COMPANY ONE: COST PER LEAD BY YEAR
Ad spend only. Click prices rose every year.
+15%
is all the cost per lead rose for company one from 2022 to 2025, while the price of a click rose 53%.
NEXT STEPS
What could this look like for you?
STEP 1
Free ads audit or keyword estimate
Already running ads? We look at what you have. New to ads? We size your market first.
STEP 2
A plan built around your goals
We set targets in leads and jobs, not clicks.
STEP 3
Test small. Keep what pays.
New ideas get a small budget. Winners get more.
STEP 4
Clear reports every month
You see what you spend and what it brings in.
HOW WE COUNTED
A lead is a phone call or form fill that came from an ad. Map clicks, website visits and other light actions are left out. Cost per lead is ad spend only. Company one covers January 2022 to December 2025. Company two covers July 2025 to October 2026, with "before" meaning October 2022 to June 2025. Break even for company one uses $5,100 a job and includes Rhythm's fee. It shows what the leads could be worth, not closed sales.
MORE PROOF
Related case studies.
Outdoor living builder
Google Ads
Cost per lead
−71%
2024 to 2026
Big projects, long sales cycles. We tested small, kept what paid and cut the rest.
Read the case study →
Residential solar
Google Ads
Return on ad spend
$14.67
back for every $1 spent on ads, our fee counted as a cost
Managed since 2022. Their own ad leads close at about three times the rate of the leads they used to buy.
Ask us about this result →
Home improvement
Google Ads
Cost per lead
−34%
2024 to 2026
Siding and other big projects. Same budget, more leads every year.
Read the case study →
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