Case Studies / Outdoor living builder
CASE STUDY · GOOGLE ADS · OUTDOOR LIVING BUILDER
How an outdoor living builder cut its cost per lead by 71%.
Rhythm runs this client's Google Ads, website, call tracking and Google profile.
AT A GLANCE
THE SHORT VERSION
Fewer wasted clicks. More real leads.
This builder makes patios, pools, decks and outdoor kitchens. These are big projects with long sales cycles. Our job was to bring in more leads for less, and we did it year after year.
$38cost per lead, April 2025 onward
2,217leads in the last 19 months
$361 to $38average cost per lead, early 2025 compared with April 2025 onward
THE NUMBERS
Year by year.
| Year | Clicks | Leads | Cost per lead | Clicks to leads |
|---|---|---|---|---|
| 2024 | 76,714 | 774 | $144 | 1.0% |
| 2025 | 59,202 | 1,270 | $51 | 2.1% |
| 2026 (Jan to Oct) | 20,541 | 1,009 | $41 | 4.9% |
| Total | 156,457 | 3,053 | $71 | 2.0% |
WHAT WE DID
Test small. Keep what pays.
We tried a lot in 2024. We kept what brought leads and cut what did not. Spend went down and leads went up.
- Hardscape search is the core. It gets the biggest share of the budget and reaches people looking for patios and walls.
- A pool campaign was tested and cut. It drew clicks but almost no tracked leads, so the money moved to what worked.
- Ads with a built-in form came next. People could ask for a quote without leaving the ad. Leads jumped in spring 2025.
- New campaigns in May 2026 split hardscapes from pool decks, so each ad matches the search.
COST PER LEAD BY YEAR
Ad spend only. 2026 runs January to October.
One team for the whole stack
We also run the website, call tracking and Google profile. When an ad sends someone to the site, we can see if they called.
NEXT STEPS
What could this look like for you?
STEP 1
Free ads audit or keyword estimate
Already running ads? We look at what you have. New to ads? We size your market first.
STEP 2
A plan built around your goals
We set targets in leads and jobs, not clicks.
STEP 3
Test small. Keep what pays.
New ideas get a small budget. Winners get more.
STEP 4
Clear reports every month
You see what you spend and what it brings in.
HOW WE COUNTED
A lead is a phone call or form fill that came from an ad. Map clicks, website visits and other light actions are left out. Cost per lead is ad spend only. Leads include forms filled inside the ad. Where two tools tracked the same form, we counted the higher number only, never both. 2022 and 2023 are left out because form tracking was not yet in place.
MORE PROOF
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