GEOFENCE ADVERTISING
Target customers based on their physical location with geofence advertising that delivers ads to smartphones when people enter specific areas.
Are your customers located in a specific area? Are they shopping at your competitors for extended periods of time? Looking to align your brand with specific events? Geofencing gets you in front of your audience where they are, or where they have been.
GeoFence advertising creates a virtual boundary around a location (like a competitor’s store, an event, or your service area) to serve ads to people who enter that zone.
How It Works
GeoFence advertising creates a virtual boundary around a physical location—like a competitor’s store, a trade show, a sports stadium, or even your own service area. When someone enters that zone, they start seeing your ads on their mobile devices.
Why It Matters
If your brand is focused on getting in front of customers based on where they are or where they have been, there is nothing better than geofence based advertising. Using their device’s GPS, you can find and target prospective buyers. Maybe you want to showcase your brand when people attend a local sporting event, or maybe you want to target patrons of a competitor’s restaurant. In whatever case, it’s a great complimentary advertising vehicle.
Targets people at the right place and time
With geofencing, your ads reach people when location and timing align. Whether someone is walking through a competitor’s showroom, attending an event, or passing through a key neighborhood, your message appears at the most relevant moment. This precise targeting increases the chance of engagement because the person is already in a location related to your product or service.
Perfect for event-based promotions and competitor targeting
Events and competitor locations are prime opportunities to capture attention. If there’s a home show, festival, sports game, or industry gathering, geofencing lets you advertise directly to attendees while their attention is high. The same applies to competitors’ storefronts or service areas—reaching prospects when they’re actively considering options.
Builds awareness with audiences already in a buying mindset
Unlike broad digital campaigns, geofencing targets individuals who have shown physical intent by visiting a place that signals interest. Someone stepping into a competitor’s store, visiting an event relevant to your industry, or entering a service area has already demonstrated interest in products or services like yours. This pre-qualification increases ad relevance and conversion potential.
How We Help
We identify high-value locations (competitors, events, neighborhoods, etc.), build creative specifically for location-based campaigns, manage targeting, and track performance so you can see the impact in real numbers.
Is This Right for You?
✅ You want to target competitor locations
✅ You host, sponsor, or want to target certain events
✅ You want to reach people in specific areas
Budget Snapshot
GeoFence campaigns typically start at $1,000–$4,000/month including ad spend and management.
Ask your growth specialist to build a custom plan for you to get this service or a mix of all our creative services.
WANT MORE AREA ENGAGEMENT?
Let’s talk about how geofencing may be the right option for your business.